Cookie Policy

Cookie Policy for Kid Friendly North Wales

Last updated: 27 July 2026

1. Introduction

This Cookie Policy explains how Kid Friendly North Wales ("we", "our" or "us") uses cookies and similar technologies when you visit our website.

Kid Friendly North Wales provides information, inspiration and recommendations for families across North Wales, while also promoting local businesses, attractions, events and organisations.

This policy applies to:

• Visitors browsing our website

• Parents, carers and families using our content

• Newsletter subscribers

• Competition entrants

• Businesses with directory listings

• Advertisers and sponsors

• Business owners making enquiries

• Tourism partners

• Event organisers

• Anyone interacting with our website

It explains what cookies are, why we use them and the choices available to you.

We use strictly necessary cookies automatically. All non-essential cookies, including analytics, advertising and marketing cookies, are only placed after you have provided your consent through our cookie banner.

2. What Are Cookies?

Cookies are small text files placed on your computer, mobile phone or tablet when you visit a website.

We also use similar technologies, including pixels, tags, web beacons and local storage technologies, which work in a similar way to cookies. These technologies help us understand how visitors use our website, improve functionality, measure marketing performance and, where consent has been provided, deliver relevant advertising.

Cookies and similar technologies help websites operate efficiently, remember preferences, improve user experience and provide information about how visitors interact with a website.

Some cookies last only while you browse (session cookies), while others remain on your device until they expire or are deleted (persistent cookies).

3. Why We Use Cookies

We use cookies to:

• Ensure the website functions correctly and securely.

• Improve website performance and user experience.

• Remember your preferences and cookie choices.

• Understand how visitors use our website and interact with our content.

• Improve our family guides, articles, business directory and event listings.

• Measure the effectiveness of our marketing and advertising campaigns.

• Promote Kid Friendly North Wales to people who may be interested in our content.

• Support local businesses, attractions and organisations by measuring engagement with listings, sponsored content and promotional campaigns.

• Deliver relevant advertising where you have provided your consent.

• Help us develop new content, services and partnerships that better meet the needs of families and businesses across North Wales.

4. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be disabled.

They help with:

• Security

• Website functionality

• Page navigation

• Cookie preference management

• Form submissions

• Load balancing

These cookies do not require your consent.

Functional Cookies

These cookies remember choices you make, such as:

• Display preferences

• Language settings

• Saved preferences

• Embedded media functionality

These cookies improve your browsing experience.

Analytics Cookies

Analytics cookies help us understand how our website is used.

For visitors and families, this helps us understand:

• which activities and attractions are most popular;

• which articles families find most useful;

• how visitors navigate our website;

• how we can improve the overall user experience.

For businesses and advertisers, analytics help us understand:

• interest in business listings;

• engagement with sponsored content;

• performance of promotional campaigns;

• popularity of business categories;

• overall website performance.

Analytics information is aggregated wherever possible and is not used to identify individual visitors.

These cookies are only used where consent has been provided.

Advertising and Marketing Cookies

Advertising and marketing cookies help us promote Kid Friendly North Wales, measure the effectiveness of our marketing activities and support local businesses that advertise or partner with us.

With your consent, these cookies may be used to:

• Show relevant advertisements to families and visitors based on their interests.

• Promote local attractions, events, activities, accommodation, restaurants and businesses featured on our website.

• Measure the effectiveness of advertising and marketing campaigns.

• Build audiences for future advertising campaigns.

• Limit how often the same advertisement is shown.

• Understand how visitors interact with sponsored content, featured listings and promotional campaigns.

• Improve future advertising and marketing activity.

Remarketing and Retargeting

Where you have provided your consent, we may use technologies such as the Meta Pixel (Facebook and Instagram)and Google Ads to display relevant advertisements after you leave our website. This is commonly known as remarketing or retargeting.

For example, if you visit pages about family attractions, accommodation, play centres, events or other activities, you may later see advertisements from Kid Friendly North Wales or promotional campaigns on platforms such as Facebook, Instagram, Google or other websites within the Google Display Network.

This helps us remind visitors about useful content, promote upcoming events and competitions, and highlight local businesses and attractions that may be of interest.

These advertising platforms recognise that your browser has previously visited our website using cookies or similar technologies. We do not receive your Facebook, Instagram or Google account details through this process, nor do we use these technologies to identify you personally.

Where we provide advertising, sponsorship or promotional opportunities for local businesses, we may use aggregated and anonymised performance data to understand how campaigns perform and to improve future marketing activity. We do not share identifiable personal information with advertisers unless you have given your consent or we are otherwise permitted or required to do so by law.

Advertising and marketing cookies are only placed on your device after you have given your consent through our cookie banner. You can withdraw or change your consent at any time using the Cookie Settings button available on our website (see example below).

Social Media Cookies

We may embed content from platforms such as:

• Facebook

• Instagram

• YouTube

These platforms may place cookies when you interact with embedded content or social sharing features.

5. Third-Party Cookies

Our website works with trusted third-party providers that may place cookies or use similar technologies on your device to help us improve our website, understand visitor behaviour, deliver relevant advertising and provide our services.

These providers may include:

Microsoft Clarity helps us understand how visitors interact with our website through features such as heatmaps and anonymous session recordings. This allows us to identify usability issues, improve navigation and enhance the overall visitor experience. Clarity is only enabled where you have consented to analytics cookies.

We may add, remove or replace third-party services from time to time as our website develops. We will update this Cookie Policy where appropriate to reflect any significant changes.

You can withdraw your consent at any time without affecting the lawfulness of processing based on your consent before it was withdrawn.

6. Business Listings, Advertising and Marketing

Kid Friendly North Wales works with local businesses, attractions, tourism organisations, event organisers and other partners to promote family-friendly experiences across North Wales through directory listings, featured articles, sponsored content, advertising campaigns, competitions and promotional partnerships.

Where you have provided your consent, cookies may be used to help us understand:

• how visitors engage with business listings;

• how sponsored content and advertising campaigns perform;

• which promotional campaigns generate the greatest interest;

• how visitors discover local businesses and attractions;

• how businesses can improve their visibility on our platform; and

• how we can improve the effectiveness of our website and future marketing activity.

This information helps us improve the experience for both families using our website and the businesses and organisations we work with.

We do not use cookies to make automated decisions about individuals or businesses, nor do we use them to identify individual visitors for advertising partners.

Any campaign reporting shared with advertisers, sponsors or partners is normally presented in an aggregated or anonymised format and does not identify individual website visitors.

Sponsored Content and Featured Listings

Some businesses may pay for featured listings, sponsored articles or advertising on our website. Cookies may help us understand how visitors interact with this content so that we can improve our services and demonstrate the effectiveness of campaigns. We do not use cookies to make automated decisions about individuals, and any campaign reporting shared with advertisers is presented in an aggregated or anonymised format wherever reasonably practicable.

7. How Long Cookies Are Stored

Some cookies are deleted when you close your browser.

Others remain for a longer period to remember your preferences or recognise returning visitors.

The duration depends on the cookie's purpose and the provider responsible for it.

8. Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie banner allowing you to:

• Accept all cookies

• Reject non-essential cookies

• Customise your cookie preferences

You can change your preferences at any time by selecting the Cookie Settings button available on our website (see example below).

You can also manage cookies through your browser settings.

Please note that disabling some cookies may affect how parts of our website function.

9. Your Privacy

Cookies may involve the processing of personal information.

Where this is the case, our processing is carried out in accordance with UK data protection legislation and our Privacy Policy.

For further information about how we collect, use and protect personal information, please refer to our Privacy Policy.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or the services we use.

Any updates will be published on this page together with the revised "Last updated" date.

11. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact:

Kid Friendly North Wales

Email: hello@kidfriendlynorthwales.co.uk