Privacy Policy

Privacy Policy for Kid Friendly North Wales

Last updated: 26 July 2026

Kid Friendly North Wales ("we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly.

We provide information, recommendations, business listings and promotional opportunities for families and businesses across North Wales. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights under UK data protection law.

This Privacy Policy applies to all visitors to our website, newsletter subscribers, competition entrants, businesses, advertisers, sponsors, collaborators, partners and anyone who contacts us.

By using our website or interacting with us, you agree to the practices described in this Privacy Policy.

1. Who We Are

Kid Friendly North Wales is the data controller responsible for your personal information.

If you have any questions about this Privacy Policy or how we process your information, please contact us:

Email: hello@kidfriendlynorthwales.co.uk

2. Information We Collect

We may collect the following information:

Personal Information

This may include:

Name
Email address
Telephone number
General location
Information you provide when contacting us
Information submitted when entering competitions or giveaways
Information you provide when subscribing to our newsletter
Information submitted through contact forms

Business Information

If you own, manage or represent a business, organisation or event, we may collect information including:

Business or organisation name
Contact name
Job title (where applicable)
Email address
Telephone number
Website and social media links
Business address
Opening hours
Photographs, logos and promotional materials
Business descriptions
Information relating to advertising, sponsorship, partnerships or collaborations

We may also collect the contact details of business owners, employees or authorised representatives who contact us regarding listings, advertising opportunities, partnerships, events or other business enquiries.

By submitting information for publication, you confirm that you have the necessary authority to provide it and grant us permission to publish it on our website, social media channels and other marketing materials where appropriate.

Non-Personal Information

We may automatically collect information including:

Browser type
Device type
Operating system
IP address
Pages viewed
Referring website
Time spent on pages

This information helps us improve our website and understand how visitors use it.

3. Our Lawful Basis for Processing

Under UK GDPR, we process personal information using one or more of the following lawful bases:

Consent – for example when you subscribe to our newsletter, enter a competition where marketing consent is requested, or accept non-essential cookies.
Legitimate Interests – including responding to enquiries, improving our website, maintaining relationships with website visitors, subscribers, advertisers, business contacts and partners, promoting our services, managing business listings, administering competitions and developing new services.
Performance of a Contract – where processing is necessary to fulfil an agreement with you, such as providing advertising, promotional or listing services.
Legal Obligations – where we are required to process information to comply with applicable laws or regulatory requirements.

4. How We Use Your Information

We may use your information to:

Respond to enquiries
Provide customer support
Send newsletters and marketing communications to individuals and business contacts where they have opted in or where we are otherwise permitted to do so under applicable marketing laws.
Administer competitions and giveaways
Publish business listings you have submitted
We may contact businesses regarding the accuracy of their listings, updates to their information, promotional opportunities or services relevant to their business.
Communicate with businesses regarding listings, partnerships, sponsorships and advertising opportunities.
Manage business listings and directory information.
Administer advertising campaigns and promotional services.
Respond to commercial enquiries and partnership requests.
Maintain relationships with advertisers, sponsors, collaborators and business contacts.
Send marketing communications to individuals and business contacts where they have opted in or where we are otherwise permitted to do so under applicable marketing laws.
Improve our website
Analyse website usage
Personalise your experience
Display relevant advertising where you have provided consent
Detect fraud and maintain website security
Comply with legal obligations
in every email.
Communicate with businesses regarding listings, partnerships, advertising and sponsorship opportunities.
Manage business relationships and collaborations.
Process requests for featured listings, promotional campaigns or other commercial services.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every email.

5. Competitions and Giveaways

If you enter one of our competitions or giveaways, we will use your personal information solely for administering that competition unless you separately choose to receive marketing communications.

Competition winners may be contacted directly using the information they have provided.

6. Advertising and Affiliate Links

Our website may contain affiliate links.

If you purchase a product or service through one of these links, we may receive a commission at no additional cost to you. These commissions help support the running of our website.

Where you have provided consent, we may use cookies, pixels and similar technologies to show you relevant advertisements on platforms such as Google, Facebook and Instagram.

7. Business Listings and Advertising

Businesses may submit information for inclusion in our directory or for advertising and promotional purposes. We may use the contact information provided to:

administer business listings;
respond to enquiries;
request updates to listing information;
discuss advertising, sponsorship or partnership opportunities;
provide information about services that may be relevant to your business where permitted by applicable law.

Businesses may request updates or corrections to their published information by contacting us.

8. Sharing Your Information

We do not sell your personal information.

However, we may share information with trusted third-party providers who help us operate our website and services.

These may include providers such as:

Google
Meta (Facebook and Instagram)
YouTube
Poptin
Our website hosting provider
Email marketing providers
Analytics providers

These organisations are required to process your information securely and in accordance with applicable data protection laws.

We may also share information with trusted suppliers or professional advisers where necessary to provide services to our customers, manage business relationships, fulfil advertising or sponsorship agreements, or comply with our legal obligations.

8. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as approved contractual clauses or other legally recognised mechanisms designed to protect your personal information.

9. Cookies

Our website uses cookies and similar technologies to improve your browsing experience.

These include:

Necessary cookies
Performance cookies
Functionality cookies
Analytics cookies
Advertising cookies

We use a cookie consent banner which allows you to accept or reject non-essential cookies before they are placed on your device.

You can change your cookie preferences at any time.

You can also manage cookies through your browser settings, although disabling certain cookies may affect how the website functions.

Examples of cookies and technologies we currently use include:

Google Analytics
Google Ads and Dynamic Remarketing
Meta Pixel
Facebook Social Plugins
Instagram integrations
YouTube embedded videos

As our website develops, this list may change.

10. Children

Although our website is designed for families, it is intended to be used by parents, carers and other adults.

We do not knowingly collect personal information directly from children under the age of 13.

If we become aware that we have unintentionally collected personal information from a child without appropriate consent, we will delete that information as soon as reasonably possible.

11. Social Media

If you interact with us through Facebook, Instagram or other social media platforms, your information will also be subject to the privacy policies of those platforms.

12. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the content or privacy practices of external websites and encourage you to read their privacy policies before providing any personal information.

13. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, including providing our services, maintaining business relationships, administering listings, fulfilling contractual obligations, complying with legal requirements and protecting our legitimate business interests.

Marketing and business contacts are retained while they continue to engage with our communications.

If you have not engaged with our marketing emails for approximately 12 months, you will be removed from our active marketing list.

Inactive contacts may be retained for a further 12 months before being permanently deleted unless there is another lawful reason for retaining the information.

14. Security

We take appropriate technical and organisational measures to protect your information.

These include:

Secure website hosting
SSL encryption
Password-protected systems
Restricted access to personal information
Regular software updates where appropriate

While we take reasonable precautions, no method of transmitting information over the internet can be guaranteed to be completely secure.

15. Your Rights

Under UK data protection law you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing in certain circumstances
Object to processing in certain circumstances
Request a copy of your information in a portable format
Withdraw consent where processing relies on consent

We will normally respond within one month.

To exercise any of these rights, please contact us using the details below.

16. Complaints

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO).

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated revision date.

18. Contact Us

Kid Friendly North Wales